Challenges for Urban Tourism in Facing Urbanization, Case Study: Bali, Indonesia

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Abstract Summary
Bali, as known as Land of the Gods, is one of the most famous tourist destinations in Indonesia. Around 16,3 Million tourists visited Bali in 2019. Offering its natural beauty attraction and an authentic cultural ambiance, Bali has many beautiful places to explore. One of the most favorite places to visit in Bali is Ubud. Ubud located northeast from Denpasar City, or around 90 minutes from Ngurah Rai International Airport. Located in a hilly area, the ambiance in Ubud is more peaceful and cool than in coastal areas like Kuta or Seminyak. Ubud has many natural attractions and beautiful scenery to explore, for example, terraced rice fields, valley, and rafting. Besides natural beauty, Ubud also has some cultural attractions like museums, cultural festivals, handicrafts, and art products. It attracted around 2 Million tourists to visit Ubud in 2019, contributing to 12,5% Bali tourists. Monkey forest is the most visited place in Ubud that attract at least 1 million tourists in a year. As tourism developed, the need for space for supporting facilities like accommodation (hotel and resort), restaurants, cafes, and so on also increases. It resulted that the urbanization in Ubud is growing uncontrolled and sprawl. Based on Housing and Settlement Plan in the Gianyar Regency project in 2018, the overlay of the conservation area and figure-ground map resulted that urban sprawl in Ubud occupied the conservation areas. Furthermore, Ubud slowly lost its best ambiance as the congestion is getting worse, and the city becomes more crowded. Environmental degradation risk also increases as luxury resorts and hotels in Ubud develop in the conservation area in purpose to provide the best scenery. Uncontrolled urbanization leads to a decrease in the value of Ubud as a tourism area. This project found that the lack of control for spatial use and inadequate instruments for spatial use management caused the infringement of spatial plan. Moreover, overlapping and inconsistent regulation between spatial plan and tourism plan makes building accommodation in the conservation area was possible. To overcome the problems, an integrated tourism masterplan and spatial plan in Ubud is a necessity. Furthermore, a strong leadership, qualified institution, and adequate instrument for spatial use management and control needed to maintain development planning.
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2: Ensuring the Economic Diversity and Resilience
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